Suite 115, 125 Worth Avenue, Palm Beach, FL 33480

561-833-7883

Frank Cassi Beauty Salon The Executive Team

Cassi Frielich

casbwA Palm Beach Colorist for more than 20 years, Cassi’s ingenuity and unsurpassable expertise has procured a devoted following from South Florida’s and New York’s most savvy social set and name celebrities to the girl and guy next door.

With makeup artist extraordinaire on her resume, Cassi’s proven talent transpires through the creation of colors that enhance every skin tone. Her versatility of technique incorporates balayage and foil methods for perfect variation, dimension and depth. With an acute sense of product analysis and chemistry, Cassi’s use of exceptionally gentle, conditioning formulas achieves optimum color and longevity.

Brunettes remain rich. Reds resist oxidation. Blondes retain shine.

Her commitment to craft has earned Cassi a reputation as the go-to person for ‘society blonde.’ Titled Colorist for “Best blondes in South Florida” by Lucky Magazine, she has also been featured on TLC’s A Makeover Story and has been honored to collaborate with fashion moguls such as Michael Kors, Carolina Herrera, Badgley Mischka, Sonia Rykiel and Randolph Duke.

Edwin Rivera

EdwinEdwin Rivera’s career began at a young age in the image business. His broad spectrum background of contrasting disciplines including Vidal Sassoon and Jacques Dessange enabled him to fuse structured precision cutting techniques with softer French-looking approaches. This diverse knowledge was instrumental in quickly building his strong following today.

Edwin blends harmony with texture and his particular knack for retexturizing and styling gives his clients fabulous, iconic styles that they can duplicate themselves.

Regularly chosen by Weddings Illustrated as the go-to guru for style trends and looks, Edwin has an extensive runway and editorial following. With high fashion exposure backstage at shows such as Lubov Azria, Carolina Herrera, Tony Ward, Naeem Khan and Randolph Duke, Edwin brings an au courant experience to the salon. His dedication to international style, currently studying with Toni & Guy in London, brings a special flare to his clients.


Maria Arias

MariaMaria Arias’ natural artistry, unparalleled attention to detail and addicting personality makes her in great demand at the salon. A direct protégé of Cassi, Maria has replicated both Cassi’s skill and professionalism. She has built a unique repertoire of texture taming styles with both subtle and outstanding effects, always with lustrous locks and silky strong hair. Maria’s balayage expertise and Guy Tang education eminently earned her the title of “Ombre Aficionado” of Palm Beach.

Having studied with the global greats of the Phytospecific team as well as earning certifications for the Brazilian Blowout, Hair Botox, Lasio, Peter Coppola and Cezanne, there is no hair type too tenacious for Maria. With special tricks to make hair lustrous not limp, Maria’s work is seen on the runways of Naeem Khan, Lubov Azria and Carolina Herrera while she jetsets with Cassi serving socialites from Palm Beach to New York.


Amanda Parisi

MariaAmanda Parisi brings a dual function of beauty service to the Frank Cassi Beauty team. Having trained as a hair stylist in the British and American techniques of Vidal Sassoon as well as French techniques, Amanda brings innovative and freestyle looks to the salon. With more than thirteen years of experience with hair, she has developed her own technique of tailoring a cut and style to the individual.

Amanda is also a trained makeup artist who uses the art of makeup application to make a woman her most beautiful self as well as to transform a woman to any look she wants to be.
Amanda’s understanding of how makeup makes a woman feel and look has made her talent in great demand for major events, parties and special occasions.

With experience in both runway and print application of makeup and hair styling, Amanda most enjoys working with everyday individuals just wanting to look their very best.


Master Hair Stylist Partners

Frank Cassi Beauty is committed to beautifying its clients wherever their needs take them. Beauty is global. Whether living in Palm Beach or cities around the world or jet-setting off to parts unknown, our hair, nails, makeup and style must be up to par. Our growing partnerships with the top hair professionals and salons around the world allow our clients to look and feel their most beautiful best wherever they may be. Follow Facebook or call the salon for scheduled visits from our global partner stylists in Palm Beach as well as recommendations for our preferred salons in other locations.

Ken Davis

Ken DavisKen Davis, well known and respected for his belief in education and intensive training programs, is a strong believer in the utmost in professionalism and knowledge of his craft. The Davis Hairdressing salon in Boston is the premier progressive and educated salon leader in the Greater Boston area. Ken is meticulous and precise in all he does guaranteeing his clients the very best in the industry. His relationship-building attitude with all is expressive of his compassion and dedication to ensuring that anyone who enters his salon is served by an experienced, smart and caring professional.

Traveling to Boston? Book an appointment at Ken’s salon, 341 West Broadway Street, South Boston, MA, 617-464-0500.

Pini Swissa

Pini SwissaPini Swissa has successfully built his more than 30 year career in hair by treating his salon team and clients as family with unerring loyalty, a commitment to quality and the ultimate in artistry and professionalism. His cutting edge salon, Pini Swissa Salon, in the backbay of Boston offers a welcoming oasis of pleasure and beauty to his international and discerning clientele including Gisele and Tom Brady and many celebrities regularly featured in magazines around the world. His solution-based work style makes him sought after in our salon and wherever he performs his magic.

Traveling to Boston? Book an appointment at Pini’s salon, 18 Newbury Street, MA, 617-236-1727.

Beauty Is Skin Deep

The entire Frank Cassi Beauty team is committed to making the world a more beautiful place to live in. We believe in supporting philanthropic projects in the Palm Beach community however possible. From The Center for Family Services to The Arc of Palm Beach County to The Cystic Fibrosis Foundation, just to mention a few, we are dedicated to supporting such critical organizations.

The Arc of Palm Beach County

The Arc offers quality services to adults and children suffering from development disabilities throughout their lifetimes. These necessary services include prevention help, family support, community living needs and education opportunities. Frank Cassi Beauty recently provided giftbags and discounted salon services to guests at The Cowboy Ball 2016 who supported The Arc’s fundraising needs.

The Cystic Fibrosis Foundation of Palm Beach County

The Cystic Fibrosis Foundation strives to combat Cystic Fibrosis through necessary fundraising and awareness building. Frank Cassi Beauty awards successful fundraisers in the continual process of raising money for this life-threatening and debilitating genetic disease.

Great Strides: We provide complimentary luxury salon services to those who raise the most funds for Great Strides, the organization’s largest national walking fund raiser.

Arhur’s Jam: We provide complimentary luxury salon services to major supporters of the organization’s exclusive fundraising evening at the luxurious International Polo Club.

The Center for Family Services of Palm Beach County

The Center for Family Services is committed to improving the quality of life for those adults, children and families who are at-risk or homeless. Frank Cassi Beauty helps this organization in many ways recently filling tummies and hearts with an Easter meal at the Pat Reeves Village, an emergency shelter for families and children who don’t enjoy the basics of food, shelter and clothing.

Discover insider tips and advice from the Frank Cassi team on how to ensure your hair is always looking it's best.