Suite 115, 125 Worth Avenue, Palm Beach, FL 33480


Frank Cassi Beauty Salon The Executive Team

Cassi Frielich

casbwA Palm Beach Colorist for more than 20 years, Cassi’s ingenuity and unsurpassable expertise has procured a devoted following from South Florida’s and New York’s most savvy social set and name celebrities to the girl and guy next door.

With makeup artist extraordinaire on her resume, Cassi’s proven talent transpires through the creation of colors that enhance every skin tone. Her versatility of technique incorporates balayage and foil methods for perfect variation, dimension and depth. With an acute sense of product analysis and chemistry, Cassi’s use of exceptionally gentle, conditioning formulas achieves optimum color and longevity.

Brunettes remain rich. Reds resist oxidation. Blondes retain shine.

Her commitment to craft has earned Cassi a reputation as the go-to person for ‘society blonde.’ Titled Colorist for “Best blondes in South Florida” by Lucky Magazine, she has also been featured on TLC’s A Makeover Story and has been honored to collaborate with fashion moguls such as Michael Kors, Carolina Herrera, Badgley Mischka, Sonia Rykiel and Randolph Duke.

Edwin Rivera

EdwinEdwin Rivera’s career began at a young age in the image business. His broad spectrum background of contrasting disciplines including Vidal Sassoon and Jacques Dessange enabled him to fuse structured precision cutting techniques with softer French-looking approaches. This diverse knowledge was instrumental in quickly building his strong following today.

Edwin blends harmony with texture and his particular knack for retexturizing and styling gives his clients fabulous, iconic styles that they can duplicate themselves.

Regularly chosen by Weddings Illustrated as the go-to guru for style trends and looks, Edwin has an extensive runway and editorial following. With high fashion exposure backstage at shows such as Lubov Azria, Carolina Herrera, Tony Ward, Naeem Khan and Randolph Duke, Edwin brings an au courant experience to the salon. His dedication to international style, currently studying with Toni & Guy in London, brings a special flare to his clients.

Maria Arias

MariaMaria Arias’ natural artistry, unparalleled attention to detail and addicting personality makes her in great demand at the salon. A direct protégé of Cassi, Maria has replicated both Cassi’s skill and professionalism. She has built a unique repertoire of texture taming styles with both subtle and outstanding effects, always with lustrous locks and silky strong hair. Maria’s balayage expertise and Guy Tang education eminently earned her the title of “Ombre Aficionado” of Palm Beach.

Having studied with the global greats of the Phytospecific team as well as earning certifications for the Brazilian Blowout, Hair Botox, Lasio, Peter Coppola and Cezanne, there is no hair type too tenacious for Maria. With special tricks to make hair lustrous not limp, Maria’s work is seen on the runways of Naeem Khan, Lubov Azria and Carolina Herrera while she jetsets with Cassi serving socialites from Palm Beach to New York.

Meaghan Klein

Meaghan KleinMeaghan Klein brings to Frank Cassi Beauty the special experience gained by working at elite luxury hair salons such as Bergdorf Goodman’s Salon in New York City and the John Barrett Salon in Palm Beach. The competitive demands and high expectations of these salons have helped develop Meaghan’s strong attention to detail and perfection.

A rising star colorist in the industry, Meaghan is well known and respected for her beautiful success with rich single process colors and perfectly placed balayage highlights. Her perfected technique with color placement brings her clients longevity and styles that are both effortless and chic. Meaghan is a down-to-earth gal with hi-class style and a supreme work ethic.

Carolina Arganaraz

Carolina ArganarazCarolina Arganaraz, Master Stylist, brings more than twenty years of hair styling, precision cutting and hair extension experience in Palm Beach, Florida to Frank Cassi Beauty. Carolina’s uncanny ability to understand the client’s desires as well as what is best for face, size and hair type put her in high demand. Carolina has exercised her noteworthy talents at a multitude of high-end fashion events including the widely-recognized, fashion-forward Valentino, Oscar de la Renta and Carolina Herrera as well as the Latin Music Award venue Premios lo Nuestro.

A leading specialist in working with hair extensions, Carolina has trained in and has experience with a multitude of products and techniques. Some of the extension products she currently favors found in her repertoire include top brands such as Platinum Seamless, Great Lengths and Balmain. She determines which type of hair extensions are most appropriate for the individual client based on their goals and specific hair texture and type.

Carolina’s professionalism and unique grasp of a client’s personality keep clients coming back. Much of her success is due to natural ability and continued education but staying at the forefront of her field with top knowledge of the best products and services make her exceptional in the industry.

Master Hair Stylist Partners

Frank Cassi Beauty is committed to beautifying its clients wherever their needs take them. Beauty is global. Whether living in Palm Beach or cities around the world or jet-setting off to parts unknown, our hair, nails, makeup and style must be up to par. Our growing partnerships with the top hair professionals and salons around the world allow our clients to look and feel their most beautiful best wherever they may be. Follow Facebook or call the salon for scheduled visits from our global partner stylists in Palm Beach as well as recommendations for our preferred salons in other locations.

Ken Davis

Ken DavisKen Davis, well known and respected for his belief in education and intensive training programs, is a strong believer in the utmost in professionalism and knowledge of his craft. The Davis Hairdressing salon in Boston is the premier progressive and educated salon leader in the Greater Boston area. Ken is meticulous and precise in all he does guaranteeing his clients the very best in the industry. His relationship-building attitude with all is expressive of his compassion and dedication to ensuring that anyone who enters his salon is served by an experienced, smart and caring professional.

Traveling to Boston? Book an appointment at Ken’s salon, 341 West Broadway Street, South Boston, MA, 617-464-0500.

Beauty Is Skin Deep

The entire Frank Cassi Beauty team is committed to making the world a more beautiful place to live in. We believe in supporting philanthropic projects in the Palm Beach community however possible. From The Center for Family Services to The Arc of Palm Beach County to The Cystic Fibrosis Foundation, just to mention a few, we are dedicated to supporting such critical organizations.

The Arc of Palm Beach County

The Arc offers quality services to adults and children suffering from development disabilities throughout their lifetimes. These necessary services include prevention help, family support, community living needs and education opportunities. Frank Cassi Beauty recently provided giftbags and discounted salon services to guests at The Cowboy Ball 2016 who supported The Arc’s fundraising needs.

The Cystic Fibrosis Foundation of Palm Beach County

The Cystic Fibrosis Foundation strives to combat Cystic Fibrosis through necessary fundraising and awareness building. Frank Cassi Beauty awards successful fundraisers in the continual process of raising money for this life-threatening and debilitating genetic disease.

Great Strides: We provide complimentary luxury salon services to those who raise the most funds for Great Strides, the organization’s largest national walking fund raiser.

Arhur’s Jam: We provide complimentary luxury salon services to major supporters of the organization’s exclusive fundraising evening at the luxurious International Polo Club.

The Center for Family Services of Palm Beach County

The Center for Family Services is committed to improving the quality of life for those adults, children and families who are at-risk or homeless. Frank Cassi Beauty helps this organization in many ways recently filling tummies and hearts with an Easter meal at the Pat Reeves Village, an emergency shelter for families and children who don’t enjoy the basics of food, shelter and clothing.

Discover insider tips and advice from the Frank Cassi team on how to ensure your hair is always looking it's best.