Suite 115, 125 Worth Avenue, Palm Beach, FL 33480


Frank Cassi Beauty Salon The Executive Team

Cassi Frielich

casbwA Palm Beach Colorist for more than 20 years, Cassi’s ingenuity and unsurpassable expertise has procured a devoted following from South Florida’s and New York’s most savvy social set and name celebrities to the girl and guy next door.

With makeup artist extraordinaire on her resume, Cassi’s proven talent transpires through the creation of colors that enhance every skin tone. Her versatility of technique incorporates balayage and foil methods for perfect variation, dimension and depth. With an acute sense of product analysis and chemistry, Cassi’s use of exceptionally gentle, conditioning formulas achieves optimum color and longevity.

Brunettes remain rich. Reds resist oxidation. Blondes retain shine.

Her commitment to craft has earned Cassi a reputation as the go-to person for ‘society blonde.’ Titled Colorist for “Best blondes in South Florida” by Lucky Magazine, she has also been featured on TLC’s A Makeover Story and has been honored to collaborate with fashion moguls such as Michael Kors, Carolina Herrera, Badgley Mischka, Sonia Rykiel and Randolph Duke.

Edwin Rivera

EdwinEdwin Rivera’s career began at a young age in the image business. His broad spectrum background of contrasting disciplines including Vidal Sassoon and Jacques Dessange enabled him to fuse structured precision cutting techniques with softer French-looking approaches. This diverse knowledge was instrumental in quickly building his strong following today.

Edwin blends harmony with texture and his particular knack for retexturizing and styling gives his clients fabulous, iconic styles that they can duplicate themselves.

Regularly chosen by Weddings Illustrated as the go-to guru for style trends and looks, Edwin has an extensive runway and editorial following. With high fashion exposure backstage at shows such as Lubov Azria, Carolina Herrera, Tony Ward, Naeem Khan and Randolph Duke, Edwin brings an au courant experience to the salon. His dedication to international style, currently studying with Toni & Guy in London, brings a special flare to his clients.

Maria Arias

MariaMaria Arias’ natural artistry, unparalleled attention to detail and addicting personality makes her in great demand at the salon. A direct protégé of Cassi, Maria has replicated both Cassi’s skill and professionalism. She has built a unique repertoire of texture taming styles with both subtle and outstanding effects, always with lustrous locks and silky strong hair. Maria’s balayage expertise and Guy Tang education eminently earned her the title of “Ombre Aficionado” of Palm Beach.

Having studied with the global greats of the Phytospecific team as well as earning certifications for the Brazilian Blowout, Hair Botox, Lasio, Peter Coppola and Cezanne, there is no hair type too tenacious for Maria. With special tricks to make hair lustrous not limp, Maria’s work is seen on the runways of Naeem Khan, Lubov Azria and Carolina Herrera while she jetsets with Cassi serving socialites from Palm Beach to New York.

Meaghan Klein

Meaghan KleinMeaghan Klein brings to Frank Cassi Beauty the special experience gained by working at elite luxury hair salons such as Bergdorf Goodman’s Salon in New York City and the John Barrett Salon in Palm Beach. The competitive demands and high expectations of these salons have helped develop Meaghan’s strong attention to detail and perfection.

A rising star colorist in the industry, Meaghan is well known and respected for her beautiful success with rich single process colors and perfectly placed balayage highlights. Her perfected technique with color placement brings her clients longevity and styles that are both effortless and chic. Meaghan is a down-to-earth gal with hi-class style and a supreme work ethic.

Carolina Arganaraz

Carolina ArganarazCarolina Arganaraz, Master Stylist, brings more than twenty years of hair styling, precision cutting and hair extension experience in Palm Beach, Florida to Frank Cassi Beauty. Carolina’s uncanny ability to understand the client’s desires as well as what is best for face, size and hair type put her in high demand. Carolina has exercised her noteworthy talents at a multitude of high-end fashion events including the widely-recognized, fashion-forward Valentino, Oscar de la Renta and Carolina Herrera as well as the Latin Music Award venue Premios lo Nuestro.

A leading specialist in working with hair extensions, Carolina has trained in and has experience with a multitude of products and techniques. Some of the extension products she currently favors found in her repertoire include top brands such as Hairdreams, Platinum Seamless, Great Lengths and Balmain. A certified hair extension specialist, she determines which type of hair extensions are most appropriate for the individual client based on their goals and specific hair texture and type.

Carolina’s professionalism and unique grasp of a client’s personality keep clients coming back. Much of her success is due to natural ability and continued education but staying at the forefront of her field with top knowledge of the best products and services make her exceptional in the industry.

Haley Ilconich

Haley IlconichHaley Ilconich exudes beauty and professionalism in every aspect of her work, from her attention to detail and dedication to perfection to her enthusiasm and expertise in all artistic projects of color, shade and tone. Following training at the Hair Design Institute in Boynton Beach, Haley began her career as a colorist under the demanding and unsurpassable expertise of Cassi Frielich at Frank Cassi Beauty. Several years later, she now enjoys lending her expertise and knowledge to creating colors, shades and tones to complement and further beautify the skin tones and hairstyles of her clientele.

Haley’s initial love for fashion led to her passion for creating beautiful hair color. Her natural inclination to the artistry of color shades and tones combined with her personal need for perfection puts Haley high in demand as one of the up and coming colorists in Florida. Looking for a new product, treatment or the latest trend in color? Ask Haley as she is a beauty education junkie always researching the newest and greatest in anything hair related and tries most things on herself first so can advise from personal experience.

Karla Moneh

Karla MonehKarla Moneh has been providing Palm Beach with beautiful and healthy nails for more than twenty years. Being the consummate professional with extraordinary talent and a communicative, enjoyable personality, she has accumulated a loyal clientele including many celebrities and socialites. Critical to the work of a successful nail technician, Karla prides herself on the utmost attention to sanitation, safety and the highest standards in the products she uses which consist of the least toxic in the industry and mostly organic and NON-GMO ingredients.

As a true perfectionist Karla not only sterilizes her implements in the state-required sanitizer, she uses an autoclave steam sterilizer to ensure 100% cleanliness, disinfection and sanitization. Dedicated to thorough and meticulous service, Karla treats your nails to health, beauty and loving attention. As a licensed Massage Therapist, her experienced amazing hands comfort your hands and feet while refreshing and beautifying them. Karla doesn’t forget about your body either also offering healing and relaxing chair massages.

Cynthia Rodriguez

Cynthia Rodriguez creates on-trend and sassy styles for her loving clientele of all ages. The multitude of looks she creates for her following illustrates her extraordinary creativity and boundless passion for transforming one’s look with their hair. From short layers, pixies and gentlemen cuts to curls, volume and long sleek hairdos, Cynthia excels at updos as well as undos easily seen in her extreme versatility. Cynthia spends much of her time diligently studying and observing hair, fashion and looks of all kinds.

Cynthia was trained at The Hair Design Institute (now called Robert Fiance Beauty Schools) in Boynton Beach, Florida as well as Castello Salon & Spa in Delray Beach, Florida. Her passion for helping people achieve their most beautiful selves once they leave the salon and are on their own at home with their hair along with her keen desire to help them be the best version of what they are asking for makes for a well sought after stylist.

Master Hair Stylist Partners

Frank Cassi Beauty is committed to beautifying its clients wherever their needs take them. Beauty is global. Whether living in Palm Beach or cities around the world or jet-setting off to parts unknown, our hair, nails, makeup and style must be up to par. Our growing partnerships with the top hair professionals and salons around the world allow our clients to look and feel their most beautiful best wherever they may be. Follow Facebook or call the salon for scheduled visits from our global partner stylists in Palm Beach as well as recommendations for our preferred salons in other locations.

Ken Davis

Ken DavisKen Davis, well known and respected for his belief in education and intensive training programs, is a strong believer in the utmost in professionalism and knowledge of his craft. The Davis Hairdressing salon in Boston is the premier progressive and educated salon leader in the Greater Boston area. Ken is meticulous and precise in all he does guaranteeing his clients the very best in the industry. His relationship-building attitude with all is expressive of his compassion and dedication to ensuring that anyone who enters his salon is served by an experienced, smart and caring professional.

Traveling to Boston? Book an appointment at Ken’s salon, 341 West Broadway Street, South Boston, MA, 617-464-0500.

Discover insider tips and advice from the Frank Cassi team on how to ensure your hair is always looking it's best.