Suite 115, 125 Worth Avenue, Palm Beach, FL 33480


Frank Cassi Beauty Salon Press

Beauty Is Skin Deep

The entire Frank Cassi Beauty team is committed to making the world a more beautiful place to live in. We believe in supporting philanthropic projects in the Palm Beach community however possible. From The Center for Family Services to The Arc of Palm Beach County to The Cystic Fibrosis Foundation, just to mention a few, we are dedicated to supporting such critical organizations.

The Arc of Palm Beach County

The Arc offers quality services to adults and children suffering from development disabilities throughout their lifetimes. These necessary services include prevention help, family support, community living needs and education opportunities. Frank Cassi Beauty recently provided giftbags and discounted salon services to guests at The Cowboy Ball 2016 who supported The Arc’s fundraising needs.

The Cystic Fibrosis Foundation of Palm Beach County

The Cystic Fibrosis Foundation strives to combat Cystic Fibrosis through necessary fundraising and awareness building. Frank Cassi Beauty awards successful fundraisers in the continual process of raising money for this life-threatening and debilitating genetic disease. Great Strides: We provide complimentary luxury salon services to those who raise the most funds for Great Strides, the organization’s largest national walking fund raiser. Arhur’s Jam: We provide complimentary luxury salon services to major supporters of the organization’s exclusive fundraising evening at the luxurious International Polo Club.

The Center for Family Services of Palm Beach County

The Center for Family Services is committed to improving the quality of life for those adults, children and families who are at-risk or homeless. Frank Cassi Beauty helps this organization in many ways recently filling tummies and hearts with an Easter meal at the Pat Reeves Village, an emergency shelter for families and children who don’t enjoy the basics of food, shelter and clothing.

Philanthropic Activities


Hospice is an incredible service offering support and care when needed most. From helping the individual and entire family in dealing with the physical, spiritual and emotional needs at end of life to helping those dealing with the loss of a loved one, Hospice professionals ensure that individuals going through such difficult times are not alone. For more information on Hospice in Palm Beach County please go to

Frank Cassi Beauty is honored to support the important works of Hospice in providing hospice and home health care to those in need in our community. A beautiful evening was hosted by Saks Fifth Avenue with Carolina Herrera Director Wes Gordon at the Henry Flagler Museum in Palm Beach.  A beautiful cause supported by beautiful fashion, hair and makeup in an absolutely beautiful setting. Please enjoy such beauty by clicking on the following link.–RxCUM1K0duxDA


“It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself.”  – Ralph Waldo Emerson

The past two years have been very rewarding years for the Frank Cassi Beauty team in not only helping clients be their most beautiful selves but, as importantly, contributing philanthropically to promote the welfare of others in Palm Beach County. Through monetary, time and material donations we continually strive to show the importance of actively participating in the love of humanity in our community. Below are just some of the incredibly important organizations we enjoy working with.

Adopt-A-Family of the Palm Beaches
American Heart Association
Big Dog Ranch Rescue
Bluewater Babes
Cancer Alliance of Help & Hope
Catholic Charities Diocese of Palm Beach
Center for Family Services of Palm Beach County
Humane Society of the Treasure Coast
Just World International
MorseLife Health System
Opportunity Early Childhood Education & Family Center
Palm Beach Day Academy
Palm Beach Hospice Foundation
Petals with Purpose
The Honda Classics Bear Trap Bash
The McDavid Group
The Palm Beach Police Foundation
The Rotary Club of Singer Island Foundation
The Sacred Heart School
Vita Nova

We look forward to continuing our efforts in helping the public good in 2019 and beyond. We are extremely fortunate to be able to do so.

Thank you,

Cassi Frielich


Frank Cassi Beauty opens its heart to local organizations whose missions are to improve lives and promote more productive, healthy and effective members of the Palm Beach County community. Believing in the importance of introducing nutrition and healthy cooking at a young age, Ellen volunteers her time working with grade schoolers at the Sacred Heart School in Lake Worth. The Sacred Heart School, a faith community of students, provides children of diverse cultures and abilities the opportunity to prepare for continued success in higher education, society and life in general. Making cooking and eating healthy foods fun and easy, second and third graders are receiving an important foundation to grow with and take home to their families as well.

Frank Cassi Sacred Heart School


Frank Cassi Beauty was honored to support Palm Beach Unites on February 11, 2018 at the Palm Beach Day Academy. FCB’s Ellen Boland had lots of fun and gratitude preparing meals for the hungry families in Palm Beach County. More than 1,000 volunteers prepared 150,000 meal packages to be distributed to families in need. As you can see on the cover of the Palm Beach Daily News, Ellen sported the trendsetting blue hairnet hairstyle for 2018 all in the name of a great cause.



Palm Beach Hospice Foundation has been supporting end-of-life care for patients and their families in Palm Beach County for more than 35 years. January 11, 2018 the Flagler Museum hosted a Hospice Evening called Island Nights raising money for this very important organization. A New York style fashion show featured Oscar de la Renta’s Spring 2018 Collection and the Frank Cassi Beauty team created the models’ hairstyles to coordinate with the fashions. To get involved and find out more about Palm Beach Hospice Foundation, call 561-831-8585 /

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Adopt-A-Family works to support homeless children and families in building self-sufficiency and stability in their lives. As the largest organization providing services for the 2,000+ homeless families in Palm Beach County, they are a leader in “helping families help themselves.” Some of Adopt-A-Family’s programs include: Self-sufficiency and Empowerment (homeless prevention, home ownership programming and affordable housing with supportive services), Educational Programming, Family Success Story Series and working with funding and community partners.

Frank Cassi Beauty was honored to participate in supporting some of the needs of the individuals and families supported by Adopt-A-Family. It was our fortune to provide these people with boxes of luxury natural hair products. Opening these boxes with the folks at Adopt-A-Family and seeing their smiling faces made it invaluable.

Please, if you have anything you believe individuals and families need to simply perform normal everyday activities we take for granted, contact Adopt-A-Family of the Palm Beaches at or call 561-253-1361.
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Frank Cassi Beauty Supports Cancer Alliance Of Help & Hope Event


Frank Cassi Beauty is proud to have supported the Cancer Alliance of Help & Hope (CAHH) in their Shop The Day Away Luncheon February 22, 2017 at The Breakers Hotel-Palm Beach.Read More)


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Online Publications

Beware: Harmful Color Can Cause Havoc With More Than Just Your Hair!

Health enthusiast and Colorist supreme, Cassi Frielich, cautiously selects the premium professional products she uses at Frank Cassi Beauty. She adamantly warns her clients of the potential harm in many dye ingredients on the market to both their hair and body. (Read more)

Want A Color Change,
But Want Your Groom To Recognize You On The Big Day?

Frank Cassi Beauty owner and hair colorist extraordinaire, Cassi Frielich, advises putting desired hair color changes on your list of wedding to-dos right up front, at least 6 months in advance of the big day. Follow her tips and excite your man with a new and improved you not just a ‘new’ you at the altar. (Read more)


Keeping Up Appearances: Can Manhattan Power Women Ever Let It All Hang Out

Frank Friscioni of Oscar Blandi says clients have spoken about the times they’ve ventured out without even lipstick and ducked for cover in bodegas or hidden behind clothing racks to avoid being seen, which unfortunately was what Katie Couric should have done before getting outed by Us Weekly when she appeared a little too au naturel. To avoid such mishaps, Friscioni will use sarcasm with clients, saying, “I see you’ve decided to deal with the airport landing strip barreling down the middle of your head.” (Read more)

Summer Beauty Bummers Solved

Frank Cassi Beauty offers expert tips to keep your hair looking flawless in every sticky situation this Summer in this great piece by Real Beauty.(Read more).

A Beauty Feature: Get the best NYE hair secrets from Thai Le of Frank Cassi Beauty

Wondering how all the celebrities achieve those luscious, bouncy, thick locks? Frank Cassi Beauty stylist Thai Le shares some insider secrets with A Beauty Feature. (Read more)

Latest Hairstyles: Dare to be Different? Try an Unusual Prom Hairstyle

Stand out for all the right reasons on Prom night with this hairstyle twist brought to you from Frank Cassi Beauty stylist Thai Le. (Read more)

Latest Hairstyles: Simple Tricks to Keep Your Hair Tame on Prom Night

Frank Cassi Beauty stylist, Thai Le, shares some of his top insider secrets with Latest Hairstyles on how to make sure you’re looking your very best on Prom night. (Read more)

Boca Mag: Secrets from the Hair Chair

Frank Cassi Beauty co-owner Cassi Frielich offers a straight-forward guide to getting the best results from your colorist on the Boca Mag website. (Read more)


Frank Cassi Beauty Client Makes it to the Big Screen

Long-time Frank Cassi Beauty client, Antares Davis makes it big on the big screen. With color by Cassi Freilich and style by Cynthia Rodriguez, she looks every bit the glamorous movie star. Her new movie, The Little Mermaid, comes out 2017.(Read More)


Fashion Shows.



Swank Farms in Loxahatchee, Florida hosted the Brunello Cucinelli Runway Show put on by Neiman Marcus for their top Palm Beach, Boca Raton and Ft. Lauderdale shoppers. Frank Cassi Beauty was honored to take part in making the models even more beautiful by styling their hair for the event.

What better location for Neiman Marcus to showcase Cucinellli’s amazing Italian creations than on Swank Farm’s 20 acres of natural crops, wild flowers and live animals in Loxahatchee. A hairstylist’s dream to work with beautiful models and fabulous fashions in such a glamorous yet rustic outdoor setting. The iconic Neiman Marcus outdid itself at this event blending beauty of all kinds for its beautiful clients.

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Styling Hair For Neiman Marcus Fashion Show


Ponytails accented beautiful Monique Lhuillier designs at the Neiman Marcus fashion show in Palm Beach honoring The Kravis Center’s 25th anniversary. FCB stylists smoothed hair back on models and added decorative ribbons to ponytails. Those with curly hair went wild. (Read More)

For press and media relations contact Ellen on 602-549-3672 or email

Discover insider tips and advice from the Frank Cassi team on how to ensure your hair is always looking it's best.