Suite 115, 125 Worth Avenue, Palm Beach, FL 33480


Frank Cassi Beauty Salon Insider Tips

From ‘what products should I use’ to ‘how can I make my hair grow faster’ to ‘what is the difference between highlights and lowlights,’ questions always come up. Whether you’re visiting Frank Cassi Beauty for a dramatic makeover, a maintenance trim or a flawless blowdry, communication is key. Click on any questions below and if you have a question that isn’t covered don’t hesitate to contact us.

Voted Palm Beach’s best hair salon by InStyle Magazine, Frank Cassi Beauty is located on the prestigious Worth Avenue in Palm Beach. The salon is within easy driving distance of Delray Beach, Jupiter, Ft. Lauderdale, Miami, West Palm Beach, Palm Beach Gardens, North Palm Beach, Boynton Beach and Boca Raton. A relaxing yet sophisticated oasis just steps away from the beach, the salon’s master team of experienced hair stylists and hair color experts offers an extensive range of professional hair care services..

How often should I get my hair cut or trimmed?


There is no definitive answer to this one as it varies based on your hair’s texture, natural growth cycle and how you care for it. If you blow dry, curl or straighten everyday you’re probably going to need a trim every four weeks; however, if you are one of the lucky ones who have a naturally thick and glossy head of strong hair, you might be able to stretch it out to ten, twelve or even fourteen weeks. In general, we say every six - eight weeks. Hair tends to grow between 1/2 - 1-inch a month, so shorter haircuts tend to need more maintenance (particularly around the edges) than longer ones.

How can I make my hair color last longer?

We all know the costs of coloring and maintenance can add up quickly, so it’s important to make sure your hair color lasts as long as possible. Here are 6 Frank Cassi tips to help!

  1. Prepare your hair for color. Sounds silly, but don’t shampoo your hair immediately before coloring, as doing so can strip your hair and scalp of beneficial natural oils.
  2. Try not to shampoo your colored hair everyday. Just like frequent washing fades your clothes, frequent shampooing can fade your hair color. Give your hair time to fully absorb the color by waiting two - three days before shampooing.Frank Cassi Insider Tip: Don’t wash your colored hair in hot water. It frays the cuticles which leaves it vulnerable to fading. Instead, opt for lukewarm water at the beginning of your shower and drop the temperature to cool near the end.
  3. Use color-care specific products. Once you start washing your hair make sure you use chloride-free, sulfate-free products that are specifically formulated to treat & moisturize dyed hair as they clean and condition. Try adding color-enhancing products, such as conditioners and glazes, to your hair-care routine as they deposit just enough color to help revive fading.
  4. Protect your colored hair from chlorine and the sun. Nothing is guaranteed to fade your color like the sun and chlorine, so use hair-care products that contain UV filters whenever possible, or cover your hair with a hat or scarf when you’re in the sun.Frank Cassi Insider Tip: If you can’t resist taking frequent dips in chlorinated swimming pools, rinse your hair with fresh water before and after you swim to protect your hair color.
  5. Use touch-up products. Several products now on the market help extend hair color by allowing you to touch up only your roots. These include XFusion Keratin Fibers to mask new growth and add volume, the Renoir Brush It Away hairline/roots touch-up, the full Kerastase line and the Oscar Blandi Pronto Colore Root Touch-Up & Highlighting Pen.
  6. Avoid styling heat. Blow-dryers and flat-irons might make your hair more manageable and straighter, but they also speed up the hair-color fading process.Frank Cassi Insider Tip: If you can’t bear to part with these styling must-haves, at least stay away from them during the first week after your dye-job. Then gradually add them back into your hair care routine.

Can I make my hair grow faster?


Sorry, NO, there are no scientifically proven miracle hair creams, lotions or potions that will force your hair to grow faster over a specific amount of time. The time it takes for your hair to grow is based on your individual genetics. The best thing you can do for your hair is to look after it by maintaining a healthy diet and practice good hair care routines, including regular treatments and trims so that it stays healthy as it grows at its own rate.

I love my hair when I leave the salon, but how do I maintain it when I’m at home?

Don't be afraid to ask! At Frank Cassi each one of our expert hair stylists will be more than happy to recommend insider hair styling tips and advice to help you maintain your new look at home...

How long should you wait before washing your hair after a treatment?

If possible we always suggest you give your hair time to fully absorb the color by waiting two - three days before shampooing. Condition, condition, condition!

What hair products should I use to keep my hair in optimal shape?


The best person to ask is your hairstylist or colorist, as the answer depends on a lot of diverse factors such as: Do you color or perm your hair? Do you swim, surf or exercise outdoors? Is your hair thick, fine, thinning? Do you wash your hair everyday? Do you regularly blow-dry or use a curling iron? At Frank Cassi we carry an extensive product line of salon professional products (Phytologie, Oscar Blandi, Sojourn, Kerastase, Nigelle, White Sands, Brazilian Blowout, Malibu, Roux, XFusion, Scientific by Dr. Beer, TanTowel, Crystal Peel, Ibiza Brushes, Swissco, and Solis.) Please, ask away! Frank Cassi Insider Tip: Salon professional products might be a tad more expensive than your local grocery store products, but the main difference is the ingredients.

How can I make my curls stay defined, not frizzy, in hot, humid weather?

Trying to tame curls while reigning in the frizz during the hot, humid months in Florida is no easy task. Here are 7 basic steps that can help!

  1. Get your curls trimmed every 6-8 weeks. Split ends are the beginning of frizz, so stop them before they start.
  2. Wash and rinse your hair with cool/cold water. It may sound simple but cold water closes the cuticle and reduces frizz.
  3. Don’t shampoo your hair every day. It strips your hair of it's natural oils.
  4. Use conditioner. A healthy scalp equals healthy hair. But be sure to use the right conditioner for your hair type.
  5. Use a shampoo with a built-in SPF. It decreases sun damage and protects your hair just like your skin, which prevents it from drying out.
  6. Avoid frizzy hair stressors. Smoking, excessive alcohol or caffeine (which are diuretics and have a drying effect on the whole body), chemical treatments (including coloring and perming), and excessive consumption of processed foods can create or worsen frizzy hair.
  7. Make sure you are using the right no-frizz products for your hair type. Pomade is great for controlling frizz and even repelling humidity. Frank Cassi Insider Tip: Try to only add styling products to your hair while it’s still wet to prevent it from becoming too brittle or frizzy after it dries. And remember less is more.

I am starting to see gray, should I color my hair?

If you're happy with your color overall then no! But if you’re not and you want to get rid of the gray then color will cover it for you. There are several salon options available, such as semi-permanent color, highlights, glazes or baliage to name a few.

I want to try a 'new look', but I don't know what I want and what will look good on me?


Do some visual research! We always suggest you start by going through some of your favorite magazines and cutting out pictures of hairstyles and color choices that you like – then make an appointment with one of our expert hair stylists. Working with you, they will do a professional hair analysis of your lifestyle, hair texture, facial shape, skin tone and take you through each style’s maintenance requirements etc. to help you decide on a look that best reflects your individual expectations.

How can I add shine to my hair?

Shiny hair is something we all want, but aren’t all lucky enough to naturally have. Here are a few simple Frank Cassi tips to help make sure your hair glistens!

  1. Watch your diet.. This isn’t an instant fix, but if you want to increase the shine in your hair watch what you eat!  Protein and foods rich in omega-3 acids like salmon, almonds, avocados and flaxseed are essential.
  2. Use a good conditioner Choose one that is right for your hair type. Frank Cassi Insider Tip:  When you put conditioner in your hair, leave it in for three - five minutes, then rinse it out.
  3. Do a deep-conditioning treatment or hair mask once a week In addition apply a clear color glaze to hair once or twice a month - this keeps color treated hair from fading early.
  4. Always rinse your hair with cool water It might sound simple, but hot water has a tendency to wash away your hair's natural oils.
  5. Less is more. As tempting as serums are, remember there is a fine line between looking shiny and greasy. Glossing sprays are great if you need to give your hair a midday shine boost.

What is a single-process color?

It's a type of color, permanent, semi-permanent or demi-permanent that's applied to the entire head to create a new base color. Often when you hear a friend say they're getting their hair colored, as opposed to highlighted, they mean they are getting a single-process color.

What is the difference between highlights and lowlights?


Highlights and lowlights are the color processes we use to color thin or thick strands of hair. They can be used separately or together depending on the look you wish to achieve. Highlights can be applied to any natural or artificial base color and do exactly what their name suggests – they mimic those gorgeous, alluring strands of light hair that some people are born with and others enjoy after a few hours in the sun. Because of their ability to transform base colors into palettes that are completely dazzling and alluring they are often added to dirty blonde or mousy brown hair.

Lowlights are the opposite of highlights. Instead of removing color to create lighter strands that highlight the hair, the hair colorist uses color to create darker strands that lowlight adding warmth to the hair. Especially popular towards the end of summer, they're often used to neutralize over-bleaching caused by sun exposure and as a corrective measure that returns hair over-bleached by chemical services to a healthier-looking, more natural shade. To see a full menu of our coloring services, click here.

How long does the Brazilian Blowout last?

The Brazilian Blowout can last 10 - 12 weeks if well maintained. However it is a cumulative treatment, so the more you receive it, the healthier the hair will be and the longer the result will last.

If we haven't covered a question you have above please don't hesitate to get in touch via the contact page.

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